INTRO:
The objective of this project was to develop a cohesive and functional broadcast toolkit for “Offline Love.” By creating a systematic visual language, the toolkit enhances on-screen storytelling with meticulous detail while establishing a bold, recognizable identity. Each element is designed to streamline production and ensure that the show’s unique character is instantly identifiable to the audience across all platforms.
CREDIT:
Concept Development
Haohao Yu
Design & Animation
Haohao Yu
01. / Offline Love
Offline Love is a Japanese reality dating show that premiered on Netflix on February 18, 2025, with all ten episodes released simultaneously. Produced with EAST INC., the show is hosted by entertainer Kyoko Koizumi and comedy duo Reiwa Roman (Kuruma Takahira and Kemuri Matsui).
In this series, ten singles—five men and five women—travel to Nice, France, for ten days to find love without digital devices or social media. Relying on handwritten letters and face-to-face interactions, they explore the city with a paper guidebook and leave messages for each other at a central café, Maison Margaux, their main meeting point.
04. / Type Choice
02.1 / Style Frame / Opening Sequence
02.2 / Style Frame / Branding Elements
03. / Motion Test
04. / Style Board
