This is my Bachelor’s final project that students need to work with an actual brand for creating commercials and analysing the marketing. I was the design lead during the whole year when we collaborated with a Taiwanese local brand - SUN FLOWER. Founded in 1969 with the idea of three flowers, SUN FLOWER Cotton Industry has knitted the best cotton socks for more than 50 years in Taiwan.

I used four pairs of different socks as an idea to create the characters DUAN DUAN, SPORT, A-NO, TOTO, and FAFA, which would represent the brand. I then gave each character different personalities and functions, hoping that young people would be more willing to engage with the brand's products.