INTRO:
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CREDIT:
Character Design
HaoHao Yu
3D Modeling
HaoHao Yu
Promotional Video
Haohao Yu
Exhibition Design
Chengzz
01. / Concept
I used four pairs of different socks as an idea to create the characters DUAN DUAN, SPORT, A-NO, TOTO, and FAFA, which would represent the brand. I then gave each character different personalities and functions, hoping that young people would be more willing to engage with the brand's products.
01. / Character Designs
01. / Instagram Filter
01. / Exhibition Design
