TITLE:

Passion or Obsession

PROJECT TYPE:

Kinetic Typography

YEAR:

2025

INTRO:

This Kinetic Typography study explores the fine line between “Passion” and “Obsession”—two states often separated by perception rather than nature. By synchronizing text and motion, I reinterpreted a spoken narrative through the metaphor of gemstones in varying states, using their evolving forms to mirror the intensity of the human experience. Through the strategic manipulation of scale, rhythm, and audio, static words are transformed into a dynamic visual exploration of emotion and spoken cadence.

CREDIT:

Storyboards and Color Story

HaoHao Yu

Animation

HaoHao Yu

Music/SFX

Lady Football, Marcus Mumford, Tom Howe​​​​​​​

01. / Style Frame

02. / Storyboard

03. / Working Process