Organized by the Pingtung County Government, the Taiwan Music Festival is an annual cultural landmark. Beyond the music, the event is a vibrant celebration featuring bustling markets and interactive experiences that define the spirit of Taiwan’s independent scene.

The narrative centers on the "everyday office worker," bridging the gap between the monotony of a nine-to-five routine and the liberation found in music. By focusing on relatable characters, the project creates an immersive bridge that invites the audience to envision themselves within the crowd, transforming a traditional promotion into a character-driven journey.

Through high-energy motion design, the campaign captures the raw energy and collective pulse of the festival. Every frame is designed to be a visceral experience, reminding viewers that even in a monotonous life, music remains a powerful sanctuary for emotional release and connection.