TITLE:

ULTA

PROJECT TYPE:

Motion

YEAR:

2025

INTRO:

Create a memorable mark utilizing the current logo and brand colors by giving it some character and movement. Ultimately this mnemonic will be paired with the sonic branding.

CREDIT:

Creative Director

Braden Wheeler, Rob Modini

Producer

Tara Danna

Art Director

Tina Hung

Design, Animation

Tina Hung, Haohao, Kevin

01. / Animatic